Developed a modern and elegant website for Apitheque, a company dedicated to offering high-quality bee-related products. The main focus was to create an online platform that reflects the premium character of the brand while educating customers on the vital role of bees in our ecosystem.
My role
UX study case
UI design
Layout with CMS
Type of project
eCommerce B2C
Status
Published in 2024.
About
Apitheque is a cosmetics brand whose products are deeply connected to bees, combining authenticity with refined quality. With their own beehive, produces cosmetic products where natural ingredients like honey, beeswax and propolis are the key to creating very sustainable and natural cosmetics. The company’s mission goes beyond selling goods; it aims to raise awareness about the importance of protecting bees and preserving biodiversity.
The challenge
The client needed a digital space to showcase and sell their products while also transmitting the values of sustainability and excellence. The main challenge was balancing the e-commerce functionality with a strong storytelling component that highlights the ecological importance of bees.
Click to see the full screenshots
Design and development
The website was first designed in Figma, ensuring a consistent and premium visual identity. The design emphasizes elegance and clarity, using large imagery, honeycomb-inspired icons, and clean layouts that reflect the brand’s high quality while keeping bees at the heart of the narrative.
To support growth, we created a modular structure that allows the website to scale easily as the brand expands. The site was built on WordPress with WooCommerce, using Elementor to craft a fully customized design. This approach provided both flexibility and control, ensuring that the platform can evolve over time while maintaining its distinctive, high-end look.
Results
Designed and developed a website that combines an elegant aesthetic with a user-friendly shopping experience. After first designing it in Figma, it achieved a consistent and high-quality visual identity that reflects the premium character of the brand. The bees, as the essence of Apithèque, are present throughout the website—visually represented with images, honeycomb-inspired icons, and storytelling content that emphasizes their importance in nature.
From a technical perspective, the platform is developed following a modular system, making it scalable and easy to update as the brand grows. Built with WordPress and WooCommerce, the site integrates secure e-commerce functionality with reliable content management. The clean, high-end look—enhanced by large imagery and a refined layout—ensures that the brand’s high quality is always at the forefront, while offering a flexible, high-performing solution that supports both sales and storytelling.
The result is a platform that not only supports sales but also strengthens Apitheque brand values and environmental message.
Other projects
